Articles

Showing the Colors

There's a science -- and a fine art -- behind the choices for colors in court surfaces.

By Aimee Desrosiers

(Published May 2005)
Pacific Life Open

Color affects our lives in almost every way. It can be pleasant and soothing, such as a sky blue or seafoam green; it can signal warning or danger, like a yellow or red light; and different colors can be used to distinguish among a group of items, such as color-coded folders in a file cabinet. Colors can indicate events (red and green at Christmas, black and orange at Halloween), can be a sign of tradition (wearing white for a wedding or black for a funeral), or can describe your emotions (red hot, blue mood, green with envy). Colors are even used to indicate economic levels (a blue-collar worker, a white-collar job).

Establish Your Identity

Placing logos on court windscreen helps schools, clubs, and parks "brand" their facilities.

By Laurie Black Gross

(Published August 2005)

Mention logos, windscreen, and tennis facilities, and the word "branding" keeps popping up. That word simply means utilizing various marketing methods to link an identity with a specific message in order to set oneself apart from the competition. Branding is, perhaps, the reason behind the growing practice of printing club names and mascots on tennis-court windscreen. But talk long enough about the subject and, sooner or later, everyone gets around to the money issue.

Larry Ball, president and CEO at BP International Inc. (formerly Ball Products) in Deland, Fla., equates his company's quickly growing logo business with an increased savvy and sophistication among his club and sports facility customers.

Badminton, Everyone!

Badminton Courts

A year ago the gymnasium floor at the Chota Recreation Center couldn’t be called feet-friendly, despite its close acquaintance with hoofers, fitness fanatics and badminton buffs. A worn 12-year-old carpet covering a concrete surface wasn’t in the least hospitable to feet, elbows, knees, hips and other body parts that made contact with the floor in the busy multi-purpose gymnasium at Tellico Village in upper East Tennessee.

"Our gymnasium is used all day long from 8:30 in the morning to 7 at night, Monday through Friday," says Center manager Alicia Williamson. "People use it for badminton, fitness classes, meetings and line-dancing. And on the weekend it’s given over to recreational basketball."

More Cushion for Your Tennis Player and Bang for Your Buck

Tennis Courts

When he hired Competition Athletic Surfaces (Chattanooga, TN) to resurface the courts at Manker Patten Tennis Center, Ned Caswell could hardly have been more eager to get the job done. Lee Murray, a principal of Competition Athletic Surfaces, figures he cut 4-5 days off the Manker Patten assignment by spraying, instead of squeegeeing and spreading, the cushiony DecoTurf (Andover, MA) layer onto the newly paved courts.

"We’re convinced spraying is a better way to do the job," says Murray, a 25-year veteran of the paving and athletic surfacing industry. Besides saving time, spraying on the acrylic surface seems to give it more buoyancy. "When it comes out of a nozzle as spray, it tends to stand up," says DecoTurf Regional Sales Manager Ron Melvin. "It’s kind of suspended. It feels more cushiony."

Athletic Surface Business Expands its Turf in Area

By Dave Flessner

Business Editor

After five years of building and repairing tennis courts and running tracks across the Southeast, Competition Athletic Surfaces Inc., is reaching new heights this summer.

The Chattanooga paving company recently installed artificial turf for a rooftop garden at Erlanger’s T.C. Thompson Children’s Hospital and soon will build a walking and jogging path on a repaired roof atop one of UnumProvident’s downtown office buildings.

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